Think about receiving an e-mail that mentions considered one of your LinkedIn posts. Wouldn’t it make you’re feeling seen and valued? You most likely wouldn’t assume it’s automated both.
Personalised e-mail is a good technique to attach with folks. It catches consideration. It builds significant connections. It will increase engagement.
However right here’s the problem – writing efficient first traces might be extraordinarily time-consuming. It’s essential to make investments time scouring somebody’s LinkedIn bio or an organization’s description. That’s a variety of work, proper? Doing this manually at scale can also be a horrible allocation of your valuable time.
Fortunately, there’s a strategy to automate the whole course of.
On this information, I am going to present you the best way to personalize the primary line of an e-mail based mostly on LinkedIn posts utilizing Clay. So, seize a espresso and let’s go!
Why You Ought to Use Clay to Customise Electronic mail First Traces
Clay is a strong instrument that helps you rapidly mass-personalize your emails.
Gone are the previous days of spending hours studying firm bios or LinkedIn posts. You may simply inform Clay to fetch the posts and insert them into your first traces. How handy is that!
Clay is not only restricted to crafting e-mail first traces. You may also use the instrument to construct significant connections with different folks in your social media. For me, it’s the very best platform to achieve out to a colleague, a possible consumer,or a undertaking collaborator.
So, as a substitute of sending out generic emails, Clay helps you craft an e-mail that results in significant conversations, a long-term partnership, or hopefully a enterprise deal.
Should you’re a enterprise proprietor on the lookout for methods to extend your leads, this app may very well be a game-changer.
Steps to Customise Your Electronic mail First Traces Primarily based on LinkedIn Posts
Step 1: Set Up Your Desk on Clay
Making a desk on Clay could be very simple.
Log into your Clay account. In your dashboard, click on ‘New Desk.’
At first, Clay will initially present you a desk with three columns – Title, Electronic mail, and LinkedIn Profile. You may add extra columns, edit them, and fill them with information as you need. You may also import a CSV file.
For now, let’s simply create a easy desk with the shopper’s identify, e-mail deal with, and LinkedIn profile.
Step 2: Enrich Current LinkedIn Posts
Let’s now enrich our desk with our contact’s newest LinkedIn posts.
On the desk, click on ‘+’ image > Enrich Information.
Right here, we wished Clay to fetch the newest posts from our contact’s LinkedIn account.
A pop-up window opens on the precise facet. Beneath the ‘Enrichments’ tab, select ‘Discover Current LinkedIn Posts for Consumer.’ You may also kind the key phrases on the search bar to rapidly discover it.
Subsequent, let’s arrange the enter. Beneath the ‘LinkedIn Profile’ dropdown menu, select ‘LinkedIn Profile.’ Then, click on ‘Proceed to Add Fields.’
Let’s add one other column to show the precise LinkedIn posts. All it’s good to do is to decide on ‘Put up’ by toggling the change button, as proven beneath.
Lastly, click on ‘Run 1 rows on this view’ to indicate the outcomes.
You need to now see two new columns added to your desk – the ‘Discover Current LinkedIn Posts for Consumer’ and ‘Posts’ columns.
Step 3: Write An Efficient AI ChatGPT Immediate
The AI immediate is the guts of the customization course of.
I actually discover this half a bit difficult. That’s as a result of it requires an excellent immediate to supply the very best texts to your e-mail. You don’t wish to ship a protracted, robotic e-mail to your clients, aren’t you? It definitely is an enormous turn-off.
The golden rule is to make your immediate as detailed as potential. It’s like giving particular instruction to a fifth grader.
On this tutorial, it really took me a number of makes an attempt to lastly produce a greater e-mail.
Right here’s the best way to do it.
As soon as once more, click on the ‘Add Column’ in your desk and select ‘Enrich Information.’ Beneath the ‘Enrichments’ tab, choose ‘Use AI (ChatGPT).
That is the place the enjoyable half begins.
On the offered textual content field, kind your AI immediate.
In your first try, you may not get the very best outcomes but. Don’t fear. Writing an excellent immediate is a ability which you can be taught. Simply bear in mind the following tips:
- Be particular about what you wish to occur. For instance, you need AI to write down an e-mail about your contact’s current LinkedIn posts.
- Specify your inputs. It may very well be the contact’s identify, posts, or e-mail. For instance, you’ll be able to inform AI ‘That is the contact’s identify: /[input].’ The aim of inserting ‘/’ is for Clay to fetch the consumer’s information.
- Be certain that to explain the output that you really want. For instance, you’ll be able to inform AI to make the e-mail informal and pleasant. You may also be particular in regards to the phrase depend.
When you’re glad, click on ‘Proceed to Add Fields.’ Then, run the primary row.
You need to now see a brand new column in your desk with the AI-generated textual content.
Step 4: Enhance AI-Generated Electronic mail and Finalize
As I’ve talked about, your first output won’t be excellent. So don’t be afraid to experiment with the immediate till you get an excellent end result.
On this instance, my last AI immediate is:
‘Faux that you’re a gross sales skilled. First, I need you to write down a heat e-mail concerning the consumer’s current LinkedIn put up to make it private. Observe this up by introducing your organization’s digital advertising companies and the way it may assist the consumer. Please make it brief, round 100 – 150 phrases. Use a pleasant, informal tone when writing the e-mail. Please personalize the e-mail topic based mostly on their Linkedin put up.
The consumer’s identify is that this: / [insert Name]
The LinkedIn put up is that this: / [insert Posts] ’
Right here’s the AI-generated e-mail:
‘Topic: Cheers to Gold Penguin’s 2nd Birthday and Onward Success!
I just lately got here throughout your LinkedIn put up celebrating Gold Penguin’s 2nd anniversary and your astounding observe report with weblog guests. Kudos on the numerous milestone! Contemplating the spectacular stats, it seems you may have a dangle on the standard advertising methods. This makes me take into consideration how way more you may obtain with our digital advertising companies at ABC Firm. Our customized methods might assist Gold Penguin additional appeal to international audiences and improve your on-line presence, probably even crossing that elusive full international presence! I might love to debate how we will contribute to your thrilling journey forward. Let’s catch up?
Cheers, [Your Name]’
Tricks to Create Compelling Electronic mail First Traces
Writing a compelling first line isn’t simple. Whereas AI is right here to assist us write quicker, creating an AI immediate will also be simply as difficult.
However I’m a believer within the saying ‘observe makes excellent.’ So, don’t be afraid to experiment with completely different types and tones of writing.
You may also apply the following tips which I discover very useful in creating customized emails:
- Don’t make your e-mail too formal. As an alternative, attempt to use an informal, pleasant tone to make your recipient really feel comfy.
- Present your recipient that you simply’re fascinated by what they do. On this tutorial, we’ve proven you the best way to use your contact’s LinkedIn posts so as to add a private contact to your e-mail.
- Preserve it brief and candy. Everybody’s busy. And belief me, nobody has the time to learn a protracted, boring e-mail. An e-mail about 50 – 150 phrases ought to suffice.
- Be real. Asking for AI’s serving to hand doesn’t imply you’ll be able to’t be real to your recipient. Be certain that your e-mail doesn’t sound such as you’re pitching. Preserve it related and pleasant.
Clay has tons of fantastic options you need to use to construct your leads. For instance, you need to use the app to create automated follow-up emails. You may even use it to search out key resolution makers at an organization or personalize an e-mail based mostly on the place a prospect lives.
Hopefully, you’ve discovered this app useful in creating deeper connections together with your target market! Drop a remark if in case you have any questions!