Whereas Clay is one in every of our favourite instruments for prospecting, enrichment and personalization, in the event you’re something like me, you blow by means of these credit shortly – and it undoubtedly provides up!
Whereas Clay is a premium product, it comes at a premium value. That was till I found the Polaris API somewhat not too long ago.
They’ve constructed a instrument that can be utilized on-top of Clay that’s cheaper and works much like if not higher than Clay itself. We bought an unique demo of the API, and TLDR: we’re actually enthusiastic about it.
Utilizing Polaris with Clay HTTP Requests
Whereas Clay has a bunch of built-in enrichments from completely different knowledge suppliers, in the event you’re on the Explorer plan or above, you might have entry to their HTTP API. This lets you join Clay to completely different knowledge suppliers (by means of APIs).
This basically implies that we’re not restricted to the pre-built enrichments that Clay has on their platform; we will use any knowledge supplier that has an API so as to add knowledge to Clay.
In the event you’re not technical, that’s okay. I am going to nonetheless go over find out how to setup the PolarisAPI in Clay to save lots of you some cash on credit.
To get began with HTTP Requests in Clay we’re going so as to add an enrichment and seek for “HTTP API”
Choose the POST technique, and enter the endpoint at:
https://api.polarisprospects.com/{endpoint}
There are 4 endpoints we’ll discuss beneath however substitute “/{endpoint}” with the respective endpoint:
- /enrich
- /write_salesgpt
- /email_finder
- /email_verify
Moreover, we’re going to wish to arrange our API key.
API keys reside within the headers of the request.
Go to “Headers”, click on “Add New Key & Worth Pair”, and enter the next:
Within the Key we’re going to enter API-Key (that is case delicate), and within the worth you’re going to enter the API Key you have been in a position to get from PolarisAPI’s web site.
Now that we’ve bought this setup, let’s focus on the completely different endpoints you should use and find out how to get these arrange.
4 Totally different Options
There are 4 completely different endpoints that Polaris at the moment presents:
Enrichment
The enrichment endpoint lives at api.polarisprospects.com/enrich and allows you to enrich your Clay prospects with a treasure-trove of knowledge; That is like utilizing 7 Clay credit in a single! While you enrich prospects with the PolarisAPI, you’ll get the next knowledge:
- Prospect’s LinkedIn Profile (Profile knowledge pulled into Clay)
- The Firm’s LinkedIn Profile (Information pulled into Clay)
- Prospect E mail Verification (Much like ZeroBounce)
- Full scraped firm web site
- Summarized scraped firm web site
- The Firm’s Enterprise Mannequin
- The Firm Trade and Subindustry
With a view to get all of this knowledge, you’re going to want the Prospect’s Title, Prospect E mail (which we’ll confirm), the Prospect’s Linkedin URL, and the Firm’s Linkedin URL.
Within the Physique part, add the next:
Substitute all the things that begins with a “/” with the dynamic knowledge from Clay.
If performed appropriately, it ought to appear to be this:
{“prospect_name”:”/prospect_name”,
“prospect_email”:”/prospect_email”,
“prospect_linkedin_url”:”/prospect_linkedin_url”,
“company_linkedin_url”:”/company_linkedin_url”}
When you’ve performed this, you’ll get a full enriched prospect in beneath 10 seconds.
In the event you see within the cell 200 that’s good, meaning your enrichment succeeded. 200 is laptop language for fulfillment.
In the event you click on into the cell, you’ll see all the enrichments which you’re in a position so as to add as new columns in Clay.
/write (SalesGPT)
The Write SalesGPT endpoint is likely one of the strongest AI-assisted e-mail writers on the planet. They educated their very own fashions of hundreds-of-thousands of profitable outbound-emails.
This endpoint far outpaces even probably the most superior (but nonetheless generic) fashions like GPT-4, and writes emails which can be human-sounding, and have extremely robust copy.
How does it work? Whereas this endpoint remains to be in closed beta, you may get early entry by emailing sam@polarisprospects.com. The staff expects to launch this writing instrument in Early November, 2023 so keep tuned.
After you have entry, to start out, you’re going to wish to make a POST request to the endpoint: https://api.polarisprospects.com/write and create a physique message that appears like:
{“system_prompt”:”/system immediate”,”user_prompt”,”/person immediate”} (substitute all the “/variables” with the columns from Clay). Climate you need the outcome to be a line, or a full-fledged e-mail, you’ll get copy that appears like this:
/email_finder
The endpoint within the PolarisAPI is the /email_finder endpoint. The e-mail finder endpoint means that you can take a prospect’s title, and the area title of the corporate, and discover the perfect legitimate e-mail handle.
Usually you may guess the syntax of e-mail addresses, however in the event you guess it incorrect, and the e-mail handle bounces, that may damage your future e-mail deliverability, so discovering the right e-mail handle is essential.
This is find out how to get the right e-mail handle practically 100% of the time:
Make a POST request to the Endpoint: https://api.polarisprospects.com/email_finder
The Physique ought to appear to be this:
{“first_name”:”/First_name”,
“last_name”:”/Last_name”,
“area”:”/area”}
(substitute all the “/variables” with the columns from Clay). The top outcome ought to appear to be this:
/email_verify
The E mail Confirm endpoint means that you can confirm that the e-mail handle you’re making an attempt to succeed in is lively. This ensures that your e-mail lands within the main inbox as often as potential.
One downside individuals normally face once they’re simply getting began with chilly outreach, is that they ship emails that haven’t been verified. If an e-mail supplier sees that you just’re sending emails that hold bouncing, they’re extra more likely to find yourself within the spam folder.
One of the best half about Polaris’ E mail Confirm endpoint, is that it comes with free limitless credit on any paid plan. That is extremely highly effective, as now you don’t must spend a whole bunch of {dollars} on instruments like BulkEmailChecker. Right here’s the way it works.
What you’re going to wish to do is make a POST request to the Endpoint: https://api.polarisprospects.com/email_verify.
The Physique ought to appear to be this:
{“e-mail”:”/e-mail”}
(substitute all the “/variables” with the columns from Clay). If performed efficiently, you’ll get a 200 outcome that reveals Legitimate, Invalid, or Unconfirmed:
Getting Setup with Polaris
The very first thing you might want to do is request an API Key from Polaris’s Web site. You’ll be able to request an API Key on their web site.
An API-Key permits them to authenticate that you just’re making the request to their servers.
When signing up, in the event you enter the code “Penguin” you’ll get 50 free enrichment credit.
After you have your API key, it’s off to the races.
Polaris is likely one of the first firms we’ve seen that’s constructing instruments for use on-top of Clay.
I feel this can be a actually distinctive method so as to add instruments to current workflows for firms. Let’s have a look at the place issues will go within the coming months!
