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Google Introduces Google-Prolonged to Management Entry to Net Content material by AI Instruments

Google has introduced a brand new instrument known as Google-Prolonged that enables internet publishers to handle entry to their website’s content material by AI instruments like Bard and Vertex AI. In July, Google initiated a “public dialogue” on selection and management over internet content material, and Google-Prolonged appears to be the results of that dialogue.

Bard is Google’s conversational AI instrument, whereas Vertex AI is the corporate’s machine studying platform for constructing and deploying generative AI-powered search and chat functions. With Google-Prolonged, web site directors can select whether or not to permit these AI fashions to entry and enhance their content material over time.

Google-Prolonged is described as a “standalone product token” that internet publishers can use to handle entry to their websites by Bard and Vertex AI generative APIs, together with future generations of fashions. The announcement of Google-Prolonged was made in a weblog publish by Google’s Danielle Romain, VP of Belief.

To manage entry to content material, internet publishers can use robots.txt to dam Google-Prolonged. By including the next traces to the positioning’s robots.txt file, they will absolutely block Google-Prolonged:

Person-agent: Google-Prolonged
Disallow: /

By introducing Google-Prolonged, Google goals to offer publishers with “selection and management” over how their content material contributes to enhancing AI fashions. Whereas some web sites have already opted to dam AI instruments like GPTBot, Google-Prolonged provides publishers the choice to resolve whether or not they need to help in enhancing Google’s AI merchandise.

It’s value noting that utilizing robots.txt for managing information utilization in LLMs (massive language fashions) has been a subject of debate. Nonetheless, Google’s introduction of Google-Prolonged signifies their help for utilizing robots.txt for this objective.

In conclusion, Google’s new instrument, Google-Prolonged, gives internet publishers with the power to handle entry to their content material by AI instruments like Bard and Vertex AI. This empowers publishers with selection and management over how their content material contributes to enhancing Google’s AI merchandise.


– Google’s Danielle Romain, VP, Belief / An replace on internet writer controls
– Robots.txt shouldn’t be the reply: Proposing a brand new meta tag for LLM/AI, Search Engine Land contributor

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