BrandWell Assessment: Extra Than A Rebrand

They are saying you’ll be able to’t educate an previous canine new tips. However simply once I was about to write down off Content material At Scale as an outdated software, they went and pulled a quick one on me — or ought to I say, BrandWell did.

Sure, the platform we as soon as reviewed below its earlier moniker has formally undergone a rebrand. And never only a contemporary coat of paint, it’s a complete new philosophy and improved function set. However can this content material intelligence suite actually dwell as much as its lofty guarantees? 

I made a decision to place BrandWell by its paces as soon as once more to search out out. Keep tuned as we dive deep into what makes this rebranded platform tick: the great, the unhealthy, and the “wait, that is speculated to work?”

What’s BrandWell?

BrandWell isn’t a brand new platform. We’ve really coated it earlier than, however again then, it was nonetheless working below a special title: Content material At Scale. That is simply their rebrand.

Based by Web optimization veteran Justin McGill, BrandWell is constructed to sort out an issue that is been plaguing companies since content material turned king: sustaining and optimizing your present content material with out dropping your soul to limitless rewrites.

What makes BrandWell totally different is its obsession with actual outcomes. We’re speaking a few full content material intelligence suite that mixes every part you want: a sophisticated writing assistant, research-backed long-form content material technology, key phrase analysis, matter clustering, and optimization audits. 

And whereas each different AI software out there may be busy churning out new content material like there is not any tomorrow, BrandWell additionally breathes new life into your previous content material. They’ve developed a system that really optimizes content material based mostly on real-time analysis and Web optimization information. And belief me, due to common Google Core Updates, that is refreshingly sensible.

Who’s BrandWell For?

If you happen to’re questioning whether or not BrandWell is the proper match for your enterprise, let me break it down for you. 

BrandWell is ideal for:

• Content material creators who’re sick of juggling between 15 totally different instruments simply to publish articles. BrandWell’s all-in-one method means you’ll be able to lastly delete half the bookmarks in your browser.
• Advertising companies drowning in consumer work. If you happen to’re dealing with a number of manufacturers and wish to take care of high quality whereas scaling up your content material manufacturing, that is your lifeline.
• Web optimization professionals who care extra about precise outcomes. BrandWell’s research-backed method means each piece of content material has a combating probability to rank.
• Small to massive companies who’ve been burned by “shiny” AI instruments earlier than and wish one thing that really works. No empty guarantees — simply stable, data-driven content material technique.

So, What’s New?

• 3x extra content material in every plan. BrandWell’s Necessities plan now comes with 25 posts per 30 days as an alternative of 8.
• Superior Model and Hyperlink Graphs. It now crawls and evaluates your whole web site to establish optimization alternatives, and mechanically interlinks your related content material.
• Content material Refresh. Enables you to replace and optimize your present content material.
• Limitless AI Instrument Utilization. AI Detector, Plagiarism Checker, Grammar Checker, and extra with out further prices
• Extra Highly effective AI Capabilities. 40+ new and improved AI brokers for guide writing, social media, promoting, and extra. BrandWell additionally ensures your content material has data-backed key phrases, real-time SERP insights, and long-lasting content material high quality.

What are BrandWell’s Options?

WriteWell

WriteWell is BrandWell’s AI writing assistant powered by a chatbot known as AIMEE. This lets you write, edit, or generate short-form content material with ease. 

This function helps you to create content material utilizing a key phrase (or different sources comparable to podcasts and movies) utilizing your web site’s writing voice. You can too specify the optimum phrase rely or tone. Not like ChatGPT, their info has no information cutoff. Which means that every part in your article, to the very best of their capabilities, is updated. 

As soon as they generate an article, you’ll be able to process AIMEE to edit components of your article by highlighting it. And by edit, I imply you could enhance the tone, summarize the subsection, broaden or shorten, simplify the language — mainly something below the solar. 

Whereas modifying the article, you may also examine its AI or plagiarism probability rating so you could possibly tweak particular components alongside the way in which.

RankWell

So now you’ve short-form articles, how about long-form? That is the place RankWell is available in. This function generates articles in bulk which might be well-researched and Web optimization-optimized. That’s 95% of content material creation finished, all you want is modifying.

RankWell works by importing your whole web site right into a information database which will probably be used to analysis subjects, generate content material in your writing model, and optimize your web site. Interlinking can be no challenge since your whole web site’s context is uploaded to a graph that BrandWell makes use of when assessing articles.

Content material Intelligence

You’ll be able to’t actually rank with out realizing the competitors, and that’s why BrandWell’s Content material Intelligence function is a should.

This function provides you all of the perception you have to degree the enjoying area. I’m speaking key phrase metrics, audits, clustering, traits — all of that in a single neat bundle that’s simply digestible even if you happen to’re new to the sport. 

Free Options

AI Textual content Detector

BrandWell additionally has a free AI detection software which may detect AI-generated content material from GPT, Claude, Gemini — yadda, yadda, yadda. Everyone knows what AI detectors are at this level, and the one factor that issues is that if it really works.

So, I examined it towards content material from standard LLMs. Listed here are the outcomes:

BrandWell vs. ChatGPT: Incorrect

BrandWell vs. Gemini: Handed

BrandWell vs. Claude: Handed

Two out of three isn’t unhealthy for a free AI detector, particularly since that is only a fast take a look at with a small pattern measurement. However I’m wondering: it could actually detect AI content material from LLMs immediately, however what about from bypassers?

So, I additionally examined BrandWell towards possible the very best AI humanizer in the present day: Undetectable AI.

BrandWell vs. Undetectable [1] Incorrect

BrandWell vs. Undetectable [2] Incorrect

BrandWell vs. Undetectable [3] Incorrect

Effectively, that didn’t work. I simply don’t suppose BrandWell’s AI detector is nearly as good as its free counterparts but. 

AI Picture Detector

Not only for textual content, BrandWell additionally contains a free AI picture detection software. Fortunately, I’ve a large gallery of Midjourney pictures to check this with. So, let’s begin testing… oops.

Full transparency: I attempted this software a number of occasions throughout two days. I attempted utilizing totally different pictures, picture sorts, and add strategies. However it doesn’t matter what I attempt, all I get is that this error:

So, is it good or unhealthy? I don’t even know. All I do know is that if you happen to’re promoting it, you higher be sure it really works — and BrandWell failed in that regard.

How A lot Does BrandWell Price?

BrandWell has a subscription-based pricing construction. That is how a lot it prices to make use of their companies:

You can too get their API for $4 per 30 days.

BrandWell Execs & Cons

The Backside Line

BrandWell is an bold try and be the be-all, end-all content material creation and optimization platform. And in some ways, it succeeds — their function set is extremely spectacular, the AI information base is healthier than the competitors, and the deal with tangible outcomes quite than empty hype is refreshing.

However because the previous saying goes, you’ll be able to’t be every part to everybody. Its AI detector, each for picture and textual content, nonetheless has some kinks to work out. 

So is BrandWell well worth the funding? It actually comes all the way down to your particular content material wants and workflow. For enterprises and high-volume content material creators, completely. However for solopreneurs or groups with extra modest content material necessities, the excessive price ticket could also be a tricky promote in comparison with the competitors.

It’s as much as you and your wants. However one factor’s for sure: that is not the identical previous Content material At Scale chances are you’ll bear in mind. BrandWell has emerged a greater software and tailored effectively. Simply do not anticipate it to be the proper resolution for each content material problem you face.