Immediately, we’re going to dive into the thrilling world of on-line advertising and discover 10 superior concepts for utilizing ChatGPT to supercharge your digital advertising efforts.
ChatGPT is a strong AI language mannequin that may be your secret weapon in crafting compelling content material, partaking together with your viewers, and automating varied advertising duties.
So, seize your digital advertising hat, and let’s get began!
Why ChatGPT for On-line Advertising?
Earlier than we get into these concepts, let’s rapidly perceive why ChatGPT is a game-changer for on-line advertising.
This AI-powered instrument can:
- Improve Content material Creation: ChatGPT can generate high-quality content material to your blogs, social media posts, e mail advertising campaigns, and extra. It’s like having a tireless crew of writers at your disposal.
- Enhance Buyer Engagement: You should use ChatGPT to create chatbots and digital assistants that interact together with your clients 24/7, offering instantaneous responses and enhancing buyer satisfaction.
- Automate Repetitive Duties: Say goodbye to tedious duties like knowledge entry and social media posting. ChatGPT can deal with these mundane actions, permitting your crew to deal with extra strategic initiatives.
- Personalize Advertising: By analyzing buyer knowledge, ChatGPT can assist you tailor your advertising messages to particular person preferences, rising conversion charges.
Now that why ChatGPT is your new advertising BFF, let’s dive into these superior concepts!
1. Killer Weblog Submit Era
Writing killer weblog posts could be time-consuming, however not with ChatGPT! Use it to generate weblog submit outlines, brainstorm concepts, and even draft complete articles. It’s like having a superb co-writer who by no means complains about deadlines.
Running a blog is a strong instrument for on-line advertising. It permits you to showcase your experience, join together with your viewers, and enhance your web site’s search engine rankings.
Nevertheless, persistently producing high-quality weblog posts could be a time-consuming and difficult process. That is the place ChatGPT involves the rescue!
Weblog Submit Outlines
Have you ever ever stared at a clean web page, struggling to determine the place to begin together with your weblog submit? ChatGPT can assist by producing weblog submit outlines. You present a subject or a normal concept, and ChatGPT can create a structured define that features headings and subheadings, making it simpler so that you can arrange your ideas.
Thought Era
Typically, arising with recent and thrilling weblog submit concepts could be a inventive roadblock. ChatGPT could be your brainstorming buddy. Simply feed it a couple of key phrases or a subject, and it may possibly generate an inventory of potential weblog submit concepts. Whether or not you’re within the trend, tech, or cooking area of interest, ChatGPT can spark your creativity.
Drafting Complete Articles
Maybe probably the most spectacular characteristic of ChatGPT is its skill to draft complete weblog articles. You can begin with a short introduction or a subject sentence, and ChatGPT will generate the remainder of the article for you. In fact, you possibly can overview and edit the content material to make sure it aligns together with your model’s voice and elegance, however it’s a incredible option to kickstart your writing course of.
Time-saving Advantages
Utilizing ChatGPT for weblog submit technology can prevent important time. As a substitute of spending hours researching and writing, you need to use that point to deal with different elements of your advertising technique or enterprise operations. Plus, with ChatGPT, you possibly can keep a constant publishing schedule, which is essential for conserving your viewers engaged.
High quality Management
Whereas ChatGPT is great at producing content material, it’s important to do not forget that it’s a instrument, not a alternative for human experience. You need to all the time overview and edit the content material generated by ChatGPT to make sure it meets your requirements of high quality, accuracy, and relevance. This manner, you possibly can keep the authenticity of your model’s voice and messaging.
Search engine marketing Optimization
Along with producing weblog content material, ChatGPT can help with Search engine marketing optimization. It might probably counsel related key phrases, meta descriptions, and even present recommendations on how one can construction your content material for higher search engine visibility. This helps your weblog posts rank larger in search outcomes, driving extra natural site visitors to your web site.
Viewers Engagement
Partaking weblog content material is essential for conserving your viewers and coming again for extra. ChatGPT can assist you infuse character and engagement into your weblog posts. It might probably counsel storytelling methods, examples, and even create dialogues to make your content material extra relatable and pleasing to learn.
Area of interest Experience
Regardless of your business or area of interest, ChatGPT can adapt to supply experience. Whether or not you’re in finance, healthcare, or leisure, ChatGPT can generate weblog posts that display in-depth data, serving to you determine authority and belief together with your viewers.
2. Social Media Content material Creation
Social media is a dynamic platform for on-line advertising, and persistently creating partaking content material for varied channels could be a daunting process. ChatGPT could be a beneficial ally in simplifying and enhancing your social media content material creation course of.
Captions and Submit Concepts
One of many challenges in social media advertising is arising with catchy captions and submit concepts that seize your viewers’s consideration. ChatGPT can present a wealth of concepts for social media content material. Whether or not you’re managing Instagram, Fb, Twitter, or another platform, ChatGPT can counsel inventive captions, tweet concepts, and even generate thought-provoking inquiries to spark conversations together with your followers.
Visible Content material Concepts
Visible content material, comparable to photos and infographics, is crucial for social media engagement. ChatGPT can counsel concepts for visually interesting content material that aligns together with your model and messaging. You’ll be able to describe the kind of visible content material you’re in search of, and ChatGPT can supply ideas and even assist generate design concepts.
Development Evaluation
Staying related on social media typically means using the wave of trending matters and hashtags. ChatGPT can hold you within the loop by offering insights into present tendencies inside your business or area of interest. You should use this data to create well timed and fascinating content material that resonates together with your viewers.
Content material Calendar Planning
Consistency is vital on social media, and sustaining a content material calendar could be difficult. ChatGPT can assist you intend your social media content material calendar by suggesting matters, themes, and posting schedules. It might probably even advocate content material concepts that align with holidays, occasions, or particular seasons.
Engagement Methods
Constructing a loyal social media following requires partaking together with your viewers successfully. ChatGPT can help by suggesting engagement methods and dialog starters. It might probably show you how to craft responses to widespread feedback or inquiries, making certain that your interactions with followers are immediate and significant.
Hashtag Optimization
Utilizing related hashtags is essential for increasing your attain on social media platforms. ChatGPT can counsel trending and niche-specific hashtags that may assist improve the visibility of your posts. It might probably additionally present insights into the most effective instances to submit for optimum engagement.
Multilingual Content material
In case your audience is worldwide or multilingual, ChatGPT can help in creating content material in varied languages. It might probably show you how to translate your messages, making certain that you simply join with a broader and extra numerous viewers.
Content material Consistency
Sustaining a constant model voice throughout all of your social media channels is important. ChatGPT can analyze your present content material and assist be certain that your messaging and tone align together with your model id. This consistency fosters belief and recognition amongst your followers.
Knowledge-Pushed Choices
Social media platforms supply beneficial knowledge and analytics. ChatGPT can analyze this knowledge and supply insights into the efficiency of your social media content material. It might probably show you how to establish tendencies, viewers preferences, and areas for enchancment in your social media technique.
3. Electronic mail Advertising Campaigns
Electronic mail advertising stays a extremely efficient option to join together with your viewers, nurture leads, and drive conversions. Nevertheless, crafting persuasive and fascinating e mail campaigns could be time-consuming. Enter ChatGPT, your AI-powered e mail advertising assistant.
Electronic mail Copywriting
One of the crucial vital components of an e mail advertising marketing campaign is the e-mail copy itself. ChatGPT can help you in crafting compelling e mail copy that grabs your subscribers’ consideration, conveys your message successfully, and encourages motion. Whether or not you’re sending out newsletters, promotional presents, or product updates, ChatGPT can assist you draft partaking content material.
Topic Traces that Seize Consideration
The topic line is the very first thing your subscribers see, and it performs a big position in whether or not they open your emails. ChatGPT can counsel attention-grabbing topic strains that improve your e mail open charges. It might probably even show you how to A/B check totally different topic strains to establish which of them resonate finest together with your viewers.
Personalization
Personalised emails have the next probability of changing leads into clients. ChatGPT can help in personalizing your e mail campaigns by dynamically inserting subscriber names, recommending merchandise primarily based on earlier interactions, or tailoring content material to particular person preferences. This stage of personalization can considerably increase engagement and conversion charges.
Drip Campaigns
Drip campaigns contain sending a sequence of automated emails to subscribers at predetermined intervals. ChatGPT can assist you create the content material to your drip campaigns, making certain that every e mail within the sequence aligns together with your marketing campaign targets and successfully nurtures leads by the gross sales funnel.
A/B Testing Solutions
A/B testing is crucial for optimizing your e mail campaigns. ChatGPT can present strategies for components to check, comparable to totally different e mail designs, call-to-action buttons, or content material variations. It might probably additionally help in analyzing the outcomes to establish which variations yield the most effective outcomes.
Segmenting Your Viewers
Segmenting your e mail checklist primarily based on varied standards, comparable to demographics, habits, or buy historical past, can considerably enhance the relevance of your e mail campaigns. ChatGPT can assist you establish efficient segmentation methods and create content material tailor-made to every section’s particular wants and pursuits.
Preheader Textual content
The preheader textual content seems proper after the topic line and might present extra context or incentives to open the e-mail. ChatGPT can counsel preheader textual content that enhances your topic line and entices subscribers to learn additional.
Unsubscribe and Suggestions Dealing with
Managing unsubscribes and suggestions from subscribers is essential for sustaining a wholesome e mail checklist and enhancing your e mail advertising technique. ChatGPT can help in crafting unsubscribe affirmation emails or surveys to gather beneficial suggestions and insights from those that select to unsubscribe.
Compliance with Laws
Electronic mail advertising should adhere to varied laws, comparable to GDPR or CAN-SPAM. ChatGPT can assist you generate compliant e mail content material, together with crucial disclaimers, opt-in/opt-out language, and privateness statements, making certain that your e mail campaigns meet authorized necessities.
Reporting and Analytics
Analyzing the efficiency of your e mail campaigns is crucial for making data-driven choices. ChatGPT can help in producing e mail advertising experiences, summarizing key metrics like open charges, click-through charges, and conversion charges. These insights can assist you refine your future e mail advertising methods.
4. Chatbots and Digital Assistants
Chatbots and digital assistants have change into important instruments in on-line advertising. They will improve buyer engagement, present instantaneous assist, and automate varied duties. ChatGPT could be your secret ingredient in creating clever and conversational chatbots and digital assistants.
Buyer Help Chatbots
Offering glorious buyer assist 24/7 could be a problem, however chatbots powered by ChatGPT can deal with widespread buyer queries effectively. They will present instantaneous responses to steadily requested questions, information customers by troubleshooting steps, and supply data on services or products. This ensures that your clients obtain immediate help and improved satisfaction.
Lead Era
Chatbots may play an important position in lead technology. ChatGPT can assist you design chatbots that interact web site guests, acquire contact data, and qualify leads primarily based on predefined standards. This automated course of helps you seize potential clients and streamline your gross sales funnel.
Product Suggestions
Digital assistants powered by ChatGPT can analyze person preferences and shopping habits to supply personalised product suggestions. These suggestions can considerably improve the possibilities of conversion by suggesting merchandise that align with the person’s pursuits and desires.
Interactive Content material
Engagement is vital in on-line advertising, and interactive content material is extremely efficient. Chatbots can create interactive quizzes, surveys, or polls to have interaction customers and acquire beneficial knowledge to your advertising efforts. ChatGPT can assist you design these interactive experiences and even present conversational scripts for higher person engagement.
Onboarding and Tutorials
Digital assistants can information customers by the onboarding course of or present tutorials and how-to guides. Whether or not you’re introducing a brand new software program software or a fancy product, ChatGPT-powered digital assistants can simplify the training curve for customers, making certain a clean and pleasing expertise.
Appointment Scheduling
For service-based companies, digital assistants can facilitate appointment scheduling. ChatGPT can assist design a digital assistant that interacts with customers, checks availability, and books appointments, lowering the executive burden in your crew.
Upselling and Cross-selling
Digital assistants may help in upselling and cross-selling services or products. By analyzing person interactions and buy historical past, ChatGPT can advocate complementary objects or premium choices, rising your common transaction worth.
Suggestions Assortment
Gathering suggestions from clients is crucial for enhancing your services or products. Chatbots can provoke post-purchase surveys or suggestions kinds, with ChatGPT aiding in crafting questions that present beneficial insights for your enterprise.
Multilingual Help
If your enterprise operates globally, multilingual chatbots and digital assistants could be a game-changer. ChatGPT can assist in creating conversational scripts in a number of languages, making certain that you simply present glorious assist and engagement to a various viewers.
Steady Studying
ChatGPT-powered digital assistants can be taught from person interactions and adapt over time. They will change into more adept in understanding person queries and offering related responses, in the end delivering a greater person expertise.
5. Product Descriptions That Promote
Efficient product descriptions are an important part of any e-commerce or retail enterprise. They will make the distinction between a possible buyer making a purchase order or transferring on. ChatGPT can help you in creating product descriptions that aren’t simply informative but in addition persuasive, serving to you increase your gross sales.
Clear and Concise Info
ChatGPT can assist you craft product descriptions that present all of the important data potential consumers want. This consists of product specs, dimensions, supplies used, and another related particulars. Making certain readability in your descriptions builds belief with clients.
Advantages and Options
To make your merchandise interesting, ChatGPT can spotlight their distinctive options and advantages. It might probably show you how to create descriptions that reply the “What’s in it for me?” query to your clients. Whether or not it’s the sturdiness of a product, its eco-friendly attributes, or its time-saving options, ChatGPT can deliver these to the forefront.
Storytelling
Folks love tales, and ChatGPT can assist you inform a compelling story about your product. Whether or not it’s the historical past of the product, the issue it solves, or the inspiration behind its design, weaving a story can interact clients emotionally and make the product extra memorable.
Making a Sense of Urgency
Creating a way of urgency is a strong method in advertising. ChatGPT can counsel language that conveys shortage or time-limited presents to encourage potential consumers to behave rapidly. Phrases like “restricted inventory obtainable” or “sale ends quickly” can nudge clients in the direction of making a purchase order choice.
Addressing Buyer Issues
Anticipating and addressing potential buyer issues in your product descriptions can construct belief. ChatGPT can assist you embody details about warranties, return insurance policies, and buyer assist, reassuring consumers that their satisfaction is a precedence.
Social Proof and Evaluations
Buyer critiques and social proof play a big position in influencing buy choices. ChatGPT can advocate methods to include buyer testimonials or scores into your product descriptions. This provides credibility to your claims and helps clients belief your merchandise.
Search engine marketing Optimization
ChatGPT may help in optimizing your product descriptions for search engines like google. It might probably counsel related key phrases, meta descriptions, and schema markup to make sure your merchandise rank effectively in search engine outcomes, driving natural site visitors to your product pages.
Comparisons
Evaluating your product to rivals or various options can assist potential consumers make knowledgeable choices. ChatGPT can assist you create comparability charts or spotlight key benefits your product has over others out there.
Name to Motion (CTA)
An efficient product description ought to all the time embody a transparent name to motion. ChatGPT can help in crafting compelling CTAs that encourage clients to take the following step, whether or not it’s including the product to their cart, requesting extra data, or making a purchase order.
A/B Testing
When you’ve crafted product descriptions with ChatGPT, you need to use A/B testing to find out which variations are the best in driving conversions. This data-driven strategy permits you to constantly enhance your product descriptions and maximize gross sales.
6. Content material Curation
Content material curation is a crucial facet of on-line advertising. It includes discovering, organizing, and sharing related content material from varied sources to have interaction your viewers and set up your model as a educated authority in your business. ChatGPT could be a beneficial assistant on this course of, serving to you uncover, curate, and share content material successfully.
Matter Analysis
ChatGPT can help you in researching trending matters and related themes in your business. By analyzing present information, articles, and social media tendencies, ChatGPT can give you insights into what’s capturing the eye of your audience.
Content material Discovery
Discovering high-quality content material from varied sources could be time-consuming. ChatGPT can assist by suggesting authoritative sources, articles, weblog posts, movies, or infographics that align together with your content material advertising targets. It might probably additionally advocate content material that’s trending or gaining recognition, making certain you keep forward of the curve.
Content material Summaries
To save lots of time to your viewers and supply worth, you need to use ChatGPT to generate concise summaries or excerpts of longer articles or experiences. These summaries can provide your readers a fast overview of the important thing factors, making it simpler for them to determine whether or not they need to delve into the complete content material.
Content material Aggregation
ChatGPT can help in aggregating content material from a number of sources into curated lists or round-up articles. For instance, if you happen to run a weblog within the tech business, ChatGPT can assist you create a month-to-month “High Tech Information” roundup that highlights probably the most important developments and articles within the tech world.
Commentary and Insights
Your viewers values your perspective. ChatGPT can counsel commentary, insights, or evaluation to accompany curated content material. You’ll be able to add your distinctive tackle why a specific article is related or the way it impacts your business, offering extra worth to your viewers.
Content material Scheduling
To take care of a constant content material curation technique, ChatGPT can assist you intend and schedule when to share curated content material. You’ll be able to create a content material calendar that outlines when and the place you’ll share curated content material in your web site, weblog, social media, or e mail newsletters.
Consumer-Generated Content material
Encourage user-generated content material by asking ChatGPT to generate partaking prompts or hashtags. Spotlight user-generated content material in your social media channels or web site to construct belief and group. This could additionally show you how to generate recent content material with out the necessity for steady content material creation.
Monitoring Engagement
ChatGPT can help in monitoring the engagement and efficiency of your curated content material. It might probably counsel key metrics to watch, comparable to social media shares, feedback, click-through charges, and viewers engagement. This data-driven strategy permits you to refine your content material curation technique over time.
Moral Content material Curation
Keep in mind that moral content material curation includes giving correct credit score to the unique content material creators. ChatGPT can help in producing acceptable attribution and citations, making certain that you simply respect copyright and mental property rights.
7. Search engine marketing Optimization
Search Engine Optimization (Search engine marketing) is a vital facet of on-line advertising. It includes methods and methods to enhance your web site’s visibility on search engines like google like Google. ChatGPT could be a useful instrument in optimizing your content material for search engines like google, making it extra more likely to rank larger in search outcomes and drive natural site visitors to your web site.
Key phrase Analysis
One of many elementary elements of Search engine marketing is key phrase analysis. ChatGPT can help you in figuring out related key phrases and phrases that your audience is trying to find. It might probably counsel long-tail key phrases, question-based queries, and location-specific key phrases that may show you how to rank for particular search queries.
Content material Solutions
ChatGPT can generate content material strategies primarily based on fashionable search queries. It might probably show you how to create content material that immediately addresses the questions and issues of your viewers. This not solely improves your Search engine marketing but in addition offers beneficial data to your guests.
On-Web page Search engine marketing
On-page Search engine marketing includes optimizing particular person internet pages to enhance their search engine rankings. ChatGPT can present steering on optimizing components like title tags, meta descriptions, header tags, and picture alt textual content to make them extra Search engine marketing-friendly. It might probably additionally advocate methods for enhancing the readability and person expertise of your content material.
Content material Construction
ChatGPT can counsel content material construction and group that aligns with Search engine marketing finest practices. It might probably advise on how one can use headings and subheadings successfully, how one can create an inside linking technique, and how one can keep a constant content material format for higher search engine visibility.
Competitor Evaluation
Analyzing your rivals’ content material and Search engine marketing methods is essential. ChatGPT can assist you consider the content material of your rivals and establish areas the place you possibly can outperform them. It might probably additionally counsel methods to distinguish your content material to face out in search outcomes.
Backlink Methods
Backlinks (hyperlinks from different web sites to yours) are a big think about Search engine marketing. ChatGPT can advocate methods for buying high-quality backlinks. It might probably show you how to establish potential link-building alternatives, comparable to visitor posting, partnerships, or content material collaborations.
Cell Optimization
With the rising use of cell gadgets, optimizing your web site for cell is crucial for Search engine marketing. ChatGPT can present recommendations on making certain that your web site is mobile-friendly, masses rapidly on cell gadgets, and presents a seamless person expertise.
Voice Search Optimization
As voice search turns into extra prevalent, optimizing for voice search queries is important. ChatGPT can counsel methods to adapt your content material to deal with voice search queries successfully. This consists of creating content material that solutions widespread questions in a conversational tone.
Native Search engine marketing
When you’ve got a bodily enterprise location or serve particular geographic areas, ChatGPT can assist with native Search engine marketing methods. It might probably counsel methods for optimizing your Google My Enterprise itemizing, acquiring native critiques, and enhancing your native search rankings.
Monitoring and Reporting
ChatGPT can help in monitoring your Search engine marketing efficiency by suggesting related metrics to trace, comparable to natural site visitors, click-through charges, and key phrase rankings. It might probably additionally show you how to generate Search engine marketing experiences to evaluate the effectiveness of your optimization efforts over time.
8. Advert Copywriting
Creating compelling and attention-grabbing advert copy is crucial in on-line advertising, particularly in pay-per-click (PPC) promoting campaigns. Efficient advert copy could make the distinction between a profitable marketing campaign that generates conversions and a marketing campaign that falls flat.
ChatGPT could be a beneficial instrument in creating persuasive advert copy that drives clicks and conversions.
Advert Headlines
The headline of your advert is usually the very first thing customers see. ChatGPT can counsel impactful advert headlines that seize the essence of your supply, product, or service in a concise and attention-grabbing approach. These headlines can pique curiosity and encourage customers to learn additional.
Advert Descriptions
The advert description offers extra context and particulars about your supply. ChatGPT can assist you craft compelling advert descriptions that spotlight the important thing advantages, options, and worth proposition of what you’re selling. It might probably additionally counsel calls to motion (CTAs) that encourage customers to take the specified motion, comparable to clicking on the advert.
Advert Extensions
Advert extensions are extra items of data or hyperlinks that may seem together with your advert. ChatGPT can advocate related advert extensions, comparable to web site hyperlink extensions that direct customers to particular pages in your web site, callout extensions that emphasize distinctive promoting factors, or location extensions for companies with bodily places.
A/B Testing Concepts
A/B testing includes evaluating two totally different variations of an advert to find out which one performs higher. ChatGPT can present concepts for A/B testing by suggesting variations of advert headlines, descriptions, CTAs, or advert extensions. Testing these variations helps you optimize your advert copy for optimum effectiveness.
Key phrase Integration
In PPC promoting, concentrating on the fitting key phrases is essential. ChatGPT can help in integrating related key phrases into your advert copy to enhance advert relevance and high quality rating. This, in flip, can result in decrease advert prices and better advert positions.
Viewers Segmentation
Totally different viewers segments might reply otherwise to advert copy variations. ChatGPT can assist you tailor advert copy to particular viewers segments. For instance, you possibly can create advert variations for various demographics, places, or pursuits, making certain that your message resonates with every group.
Advert Copy for Remarketing
Remarketing campaigns goal customers who’ve beforehand visited your web site. ChatGPT can counsel advert copy that acknowledges the person’s earlier interplay together with your web site and encourages them to return or full a desired motion, comparable to making a purchase order or filling out a kind.
Seasonal and Promotional Campaigns
For seasonal promotions, holidays, or particular occasions, ChatGPT can assist you create advert copy that aligns with the event. It might probably counsel phrases and messaging that evoke a way of urgency and pleasure, encouraging customers to reap the benefits of limited-time presents.
Advert Copy Optimization for Touchdown Pages
Advert copy ought to align seamlessly with the content material in your touchdown pages. ChatGPT can advocate methods to make sure continuity between your advert copy and touchdown web page content material, making a clean and cohesive person expertise.
Compliance and Advert Insurance policies
ChatGPT can help in making certain that your advert copy complies with promoting insurance policies and tips set by promoting platforms comparable to Google Adverts or Fb Adverts. It might probably present steering on how one can create advert copy that meets these necessities whereas successfully conveying your message.
9. Consumer-generated Content material
Encourage user-generated content material by asking ChatGPT to create partaking prompts or hashtags. Spotlight user-generated content material in your social media channels to construct belief and group.
10. Knowledge Evaluation and Reporting
ChatGPT can crunch numbers and analyze knowledge to supply insights into your advertising efficiency. From producing experiences to figuring out tendencies, it’s your knowledge analyst on demand.
Wrapping Up
There you’ve it, 10 superior concepts for utilizing ChatGPT in on-line advertising!
This AI powerhouse could be your secret sauce for creating partaking content material, automating duties, and personalizing advertising efforts to spice up your enterprise’s success.
Keep in mind, whereas ChatGPT is a incredible instrument, it’s important to keep up a human contact in your advertising technique.
Use ChatGPT to enrich your efforts, not exchange them totally. Mix the AI’s capabilities together with your creativity and experience, and also you’ll have a successful components for on-line advertising success.
So, why wait?
Begin integrating ChatGPT into your on-line advertising toolkit immediately, and watch your campaigns soar to new heights.
Completely satisfied advertising!
P.S. Don’t overlook to share this submit together with your fellow entrepreneurs. In any case, sharing is caring, and who is aware of, they may have some superior concepts of their very own for utilizing ChatGPT in on-line advertising!
